Martin & Servera
The consequences of the pandemic on restaurants hit the Martin & Servera group’s companies hard. Powerful measures were implemented to meet the large decrease in sales. At the same time, the group continued to focus on close customer relationships, digitalization and sustainable and efficient logistics to be ready for growth as the market bounces back.
A tough year for restaurants
Martin & Servera’s sales amounted to SEK 12.1 billion and profits landed at SEK -62 million. This meant a loss of turnover as a result of the pandemic of close to 20 percent. The decline in the private restaurant market was 24 percent, but with a large spread among segments and geographical areas. The ready meals market was not affected to the same extent.
In addition to general cost reductions, several structural changes were made: Finnish operations were divested and the Diskteknik business area was integrated with Martin & Servera Restauranghandel. Martin & Servera now has four business areas instead of the previous six, reducing base fixed costs.
Through rapid response when the crisis struck, Martin & Servera managed to mitigate the negative consequences. The losses were large during the crisis in March-May and November-December. In between, the group achieved several months with positive results.
The development of e-commerce has continued with, among other things, the launch of e-commerce for beverage supplier Galatea, improved functionality for the sale of goods in order to reduce wastage and testing of climate labeling in e-commerce.
Construction of Martin & Servera Logistik’s new warehouse in Norr-köping is progressing according to plan. The new warehouse, expected to be ready in 2021, is a central piece of the puzzle in the efforts of building a new and modern logistics structure with a higher degree of automation.
“Through rapid response when the crisis struck, Martin & Servera managed to mitigate the negative consequences.”
Investments in the future
Other major investments during the year were the acquisition of Domaine Wines Sweden, new systems for strategic route planning and transport optimization, as well as continued investments in biogas cars.
In December, the group signed an agreement with Alight, which will enable the construction of Sweden’s largest solar park in southern Sweden – a very aggressive step in the transition to renewable energy.
Going forward, Martin & Servera will continue to parry the effects of the COVID pandemic in the short term while preparing for growth when development returns, through a continued strong focus on close customer relationships, innovation, digitalization and sustainability.