Annual review 2020


Virtuous cycles and increased efficiency

Circularity is a concept that may sound complex but is in essence quite straight-forward. Measures aimed at increasing circularity have in common that they reduce the need for new raw materials in production. This can be achieved through extended product life, increased resales, a sharing economy, more efficient material recycling or reduced waste, among other ways.

More efficient food chain, reduced waste

About a third of the food produced globally is thrown away in various parts of the value chain – the vast majority thrown away at home in households. Since food production is one of the major climate influencers, such waste means enormous inefficiency. With Axel Johnson’s big footprint in the food area, we can help make a difference.

Second-hand markets create triple profit

Takeback is a return service for reuse of old IT products, mainly personal computers. Dustin takes back the products from primarily existing customers, ensures quality and then resells the products with a guarantee and at good prices to customers in the education sector, among others. 

Since the start in 2015, Dustin has taken back more than 200,000 units and with it has created a new revenue stream with profits for both existing and new customers. Continued growth in resale sales is one of several tools for Dustin in its efforts to achieve the goal of full circularity by 2030. 

Saved food as business concept

Novax is a partner in Matsmart, an e-commerce company that sells at a reduced price food products at risk of being thrown away. These can be products that have received misprinted labels, an outgoing range or goods with short dates. In 2020, customers bought 8,591 metric tons of food from Matsmart, products that otherwise risked ending up in the trash bin. This meant a growth of 70 percent.

Towards halved food waste in 2025


Axfood is moving towards its goal of halving food waste by 2025. The work is done through a number of different tools: technical solutions such as PDAs in stores and automated product orders; smart packaging that provides longer shelf life and not least through “waste-smart” offers. In 2020, more than 1,000 metric tons of fruit and vegetables were sold at reduced prices. At the same time, more than 700 metric tons were donated to organizations with which Axfood’s stores and warehouses have agreements.

Martin & Servera

Axel Johnson’s other large food company, Martin & Servera, also has the goal of halving its food waste by 2025 and is working both internally and with its restaurant customers to achieve this. This is done, among other things, through date inventory, agreements with suppliers, purchasing optimization, sales and donations. In 2020, the partnership continued with the food-saving app Karma, which means that cafés and restaurants can buy goods that risk going to waste through the Karma app